Assignment 12
Festival: Design & Production

You are the curator and designer of an in person festival. This could be any type of festival; music, film, book, typography, etc. Decide who or what will be shown, played or featured at your festival (5 artists, films, books, etc suggested). Design the visual language and collateral materials for your festival. This includes:

COLLATERAL:
Printed Guide (4 pages minimum)
— Event Description
— Schedule / Programme
— Featured Content Info (5 suggested)
3 Posters (24x36")
Ticket
Wristband
+ additional collateral
— Billboards
— Banners
— Wayfinding




Week Ⅰ
Design your guide and one poster. Print your program actual size, and print your poster on 11x17". We will discuss your design elements and how they are coming together as a system.




Week Ⅱ
Take todays feedback into account and finalize the design of your festival and the various collateral components. Print and produce your Guide, Ticket, Wristband, and 3 24x36" Posters.

Background
As the curator, your job is to decide the type of content to feature in your festival. What you choose can be tied together thematically. By aligning the visual elements with the festival's content, whether it be music, art, food, etc., you can communicate the event's atmosphere, values, and themes through the design system. Consider this when developing art direction, illustration, color palette, typography, imagery, and graphic elements to evoke the desired emotions and create a memorable visual experience.

Examples
7x7 Festival by WKNY Design
Pitch Music Festival by More Studio
Post Design Festival by Formal Settings
Typographics by Nick Shermann
Pitchfork Music Festival