Assignment 03
Expressive Form: Production

Finish your publication design and prepare it for print. Focus on the pacing of your book, refine your typesetting based on what we discuss in class, and fully design & consider your front and back cover.
Remember, your publication is 8×10". If you print on 8.5×11" you should afford yourself some bleed so your pages are edge to edge. You will need to cut down your publication so it is the correct size.
Bring your catalogs to the SVA print shop to be tape-bound. You can choose between black or white binding tape (this will create a quarter inch border on the left side of the page so factor this in to the design of your cover). Ask them not to add a clear acetate cover or additional cardboard backing to your catalog. Standard copy paper is fine but you can also ask for a slightly thicker paper stock as well.
To summarize, in your publication you should have 50 black and white compositions, “The Crystal Goblet” typeset, and a front cover & back cover.






Background
In printing, bleed is printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Artwork and background colors often extend into the bleed area. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document.
It is very difficult to print exactly to the edge of a sheet of paper/card, so to achieve this, it is necessary to print a slightly larger area than is needed and then trim the paper/card down to the required finished size. Images, background images and fills which are intended to extend to the edge of the page must be extended beyond the trim line to give a bleed. Source