05a

Type Design II
DSD-3612-E
Philip DiBello

Tuesdays
03:20PM – 06:10PM
01/14/20 – 4/29/20

School of Visual Arts
209 East 23 Street
Room 304

Assignment 05a
Object Project: Research

Choose an object that resonates with you. It can be anything you like, but should be something that stimulates you visually and critically. You’ll be using this as the pillar of your identity project, so choose wisely. Consider this objects materiality, history, lineage, function, and so forth. It can be old, attached with personal meaning, or brand new.

You will be presenting your object to the class in the form of a two minute scripted presentation or video which is a deep analysis of your object. The following weeks will be focusing on designing a larger project which relate to your object and research.

Timeline

Week 11 — 3.24.20
Research Presentation
Show your research in the form of a scripted presentation with slides, or make a video. Keep your presentation around 2 minutes. Your main goal is to explain how the ideas in your object are expressed through form and/or function. These should be a combination of subjective opinions and objective thoughts. Be as specific as possible, research and present even the most obvious themes and physical attributes (they might not be so obvious to us). Work on forming an opinion of the object, and explain it’s significance culturally and personally. Your presentation can take quantitative form as a traditional powerpoint with comparisons, statistics, interviews and visual collections or it can be crafted as a visual exploration of the object. In both cases, keep in mind pacing, design, sequence, juxtaposition and tone. Your presentation should answer the following questions with thought and critical analysis of your object—
1It’s history
2Analysis of form
3It’s users (past, present and future)
4Associative meanings or other uses
5Cultural context
6Personal significance

Readings


Read Karel Martens piece What Design Means For Me. Karel Martens (1939) is a legendary Dutch graphic designer, artist, and educator. He is recognized for his experimental Dutch modernist style, which is marked by clean Swiss typography, repetitive geometric shapes, and static forms.


Example Presentations


Below are some previous student presentations to inspire you. Notice how each presentation follows the proposed outline, is well designed, and has a clear point of view.

AJ Kim
Eddy Lee
Morgan Light