Assignment 02
Personification Book

When discussing typography we tend to use human characteristics to describe what we’re seeing. We call parts of letters arms, legs, chins, shoulders, spines… When we describe a typeface we might personify the alphabet by calling it friendly and bubbly, or serious and stark.

For next week you’re tasked to pick a person. You need to find a typeface that connects to the person in some way. Maybe you try to find something that feels like their appearance, or you focus on their personality. Whatever the case, be ready to explain your rationale. Avoid overly expressive typefaces unless you have a really good reason. Try to find beauty in the details.

Once you’ve settled on your typeface print out a specimen poster that includes every character of the typeface, uppercase and lowercase, including punctuation. This doesn’t have to be overly designed. Make the letters as large as you can, black text on white, 11×17”.

You’ll also design a french-folded book that should relate to the person somehow, and must use your typeface. The book should be at least 22 pages (10 spreads), plus a front and back cover (cover not included in page requirement). The page size must be 8.5×11”, spread size 11×17”. The book must be french folded. Your cover type is up to you (soft cover, hard cover, screw post, japanese stab, etc.). Take what you learned about book production and bring it to this project.

Lastly, print a portrait of your person at 8.5×11”.Choose your typeface wisely. If in doubt, pick something classic and well drawn.

Deliverables
1Type Person Book
At least 22 pages (10 spreads), covered Page size: 8.5×11” French Folded
2Type Specimen Poster
11×17”
3Person Portrait
8.5×11”

Timeline

WEEK 2 Book dummy
Along with your specimen poster (11×17”) and portrait (8.5×11”), Bring in a dummy of your book (not bound, but printed in sequence), actual size and color.

WEEK 3 Final Book Due
Bring in revisions to your book along with your poster and portrait.

WEEK 4 Final Book Due
Bring in your final book along with your poster and portrait.