ASSIGNMENT 06c
Exhibition Identity & Publication

Continue designing your exhibition identity, keeping your research and analysis in mind. Define your concept and consider how this translates to the production of your materials. Finalize your wordmark and refine your typographic system.

Design your full publication, cover to cover. Print a version to scale, black and white so we can flip through your book. If you have a laptop, bring in your working InDesign file. Design your poster as well. Consider any additional elements you would like to produce for the show, like tickets, maps, wall graphics, etc. Find the full requirements for your assignment below. We will have one-on-ones at No Ideas. Sign up for a time slot here.

Exhibition Identity

You are to create an identity for your exhibition. The identity should consist of a wordmark, featuring the title of the show and the artists name. Building on the wordmark, you are to develop a typographic system for the identity. What will the body text of the publication be set in? What will work for captions? Apply (photoshop) your graphics on the wall of the exhibition for context.

Exhibition Publication

You are to create a publication for your exhibition. It can be any size or material you would like, but it must be printed. It should include at least 20+ pieces of artwork. It should include a foreword about the artist, minimum 15 pages. Find an essay, interview, review of their work, a show, or some other longform piece of writing about the artist and use that for your content. This piece of writing should not be their wikipedia page, or their biography. It should be a text examining the work or artist in question.

Exhibition Poster

You are to create a poster for your exhibition. It’s dimensions are 24×36". Imagine this poster would be wheatpasted around New York, or as an advertisement in the subway.

Background

Identity design is an important component of this assignment. Developing a visual language around the artists work is the main objective. But you also have an opportunity to consider the full design of the exhibition. You job doesnt need to stop at typography. Take a look at the work of Fraser Muggeridge studio or Wkshps. Consider the design as a whole. If you have any other ideas that can push your project further, explore!