ASSIGNMENT 06b
Exhibition Identity & Publication

Start designing your exhibition identity keeping your research and analysis in mind. Take your initial wordmark sketches and build a typographic system around these decisions. Consider how your interpretation of the exhibition translates to layout and materials.

Next week print two completely different directions for your book and poster. Your directions should differ both conceptually and visually. Each direction should have a 3-5 sentence explanation of your concept and how it relates to your design, a title page including your wordmark, 3-5 spreads of your essay typeset, and 3-5 spreads of how you will treat artwork pages, and a poster sketch 11×17". Your essay and supplemental content should be informed by your research. Your artwork pages should establish a system of how you will title and caption the pieces.

This assignment is about your identity system; But it’s really about typography. Your identity should support the work in question. It should not imitate it. It should not crowd it. It’s your job to find that balance, or more importantly what that balance means to you.

Deliverables
1Two different directions including... —3-5 sentence explanation of concept —3-5 spreads of your essay typeset —3-5 spreads of artwork pages —Poster sketch 11×17"

Background

Our main reading for this assignment is James Goggin’s essay titled “The Matta Clark Complex”. James discusses book design and materiality using American artist Gordon Matta–Clarke as an example.

James Goggin is a Providence-based British and/or Australian graphic designer and teacher from London via Sydney, Stockholm, Copenhagen, Auckland, Arnhem, and Chicago. He runs a design practice named Practise, together with partner Shan James, working on books, websites, identity systems, exhibitions, typefaces, videos, textiles, posters, magazines, signs, and symbols in Europe, Asia, Australasia, and North America. James teaches at Rhode Island School of Design, writes now and then, and lectures here and there.